Evaluation Task Four

How did you use new media technologies in the construction and research, planning and evaluation stages?

In our trailer, we used various pieces of kit to create the whole final product, we have a video below that shows the editing software that we used to bring all of our clips together and also what effects we used for the film. The software we used was Sony Vegas Pro 11.

Throughout my whole media assignment, I learnt about how I could upload various different files and to be able to successfully upload them to other social media networks, an example was to upload it to YouTube, where we kept a database of uploaded videos on what we did throughout the whole course, and people around the world were able to see the videos I uploaded. I gained most of my views from Europe and the United States. I also learned how to master the uploaded and producing PowerPoint presentations through the slide share and uploaded them to my blog.

I also learnt that the film industries rely on the way they use cross media convergence and multimedia platforms and they do this to reach out their target audience. An example of this is that some industries rely on websites such as YouTube to help promote their films and also where the public can view their trailers and advertise their production. This turned out to be quite effective as it would help a film increase their profit and increase their success in the film. In terms of the quality, these film industries rely on these highly developed software and the introduction of 3D has taken it to the next level and now industries are using 3D to expect to have their film become a success. Avatar used 3D motion capture that matched every detail and movement made by the actors/actresses, and this was the first time that this was ever used in a film and it revolutionised technology used in films and now this has led to a higher expectations of films in 3D.

To enhance the accessibility to my audience and to the examiners, from YouTube, I embedded the videos that I wanted to put on my blog and then placed them in one of my posts on Blogger, which is another site that is owned by Google. All sites are very popular and because of Google being the top search engine in the world and its recognisable brand image. On Blogger, all of my evaluations, Research and Planning are on this site and it is very easy and accessible to use as I would be able to update or post a blog everywhere I went as there is an app that can be downloaded, it is also very easy to access for my teachers, examiners and my target audience.

In our trailer, we used the Sony HDR-HC3, this was because it was very easy and straight forward to use the camera as all it did was take a couple of attempts to get used to it and master the settings and handling of this handheld camcorder. The level of quality of the filming was due to the camcorder as it contributed to different effects a high definition filming.

The high-tech technology has developed a huge amount over the years and industries are now heavily reliant on the technology and up-to-date equipment and this is to keep up with ever-developing world and its expectations. Camera quality and editing has increased dramatically and evolved as there is so many things that can be achieved through editing and every single industry uses high class, top-of-the-range software and this is used to produce the best quality films possible. Google is an easy way to search for these software’s and is my personal choice.

Evaluation Task Three - Audience Feedback and Presentation of Production

Here is the video of our audience feedback for our trailer More Than Human. This was done by a number of participants where we got a wide range of responses in which a lot of information can be drawn from this feedback.

We felt as if we got a lot of positives from this audience feedback. Such as the success of the sound and pace combination, furthermore, we have identified what we could have done better such as include a stronger back story that would appeal to more of a female audience, use less of the glitch effect and include more establishing shots to show the location. 

Evaluation Task Two

How effective is the combination of your main product and ancillary texts?

Here in the video below, we have a directors commentary of Dan and I, explaining our film and how we thought it would effect the audience and also what went well in the film and if we had more time, what would we do next. We also commented on how the texts combine with the main product to give it the horror film.
Enjoy!

Evaluation Task One - Special Effects

We understood that special effects was one of the main key areas about making a successful horror trailer and how it helps to increase the suspense, the effects help to increase the realism of the film. For example, we studied the film/trailer of Grave Encounters, and studied the way at how they used their special effects to enhance the realism and the impact of their film. The effects they used were very minimal but had a huge impact on the film/trailer, they used a glitch effect in the film, this is to give the impression that something was wrong with the camera and that when text came up in the trailer, it would have the same effect, glitching to enhance the effects and impact on the audience. In our production, we didn’t want to overcomplicate the trailer with various different special effects as we thought that it wouldn’t have the same effect as it would do, so we decided to use minimal effects and natural camera shots and locations to make it as effective as we can. We knew this would be the best way on how to attract an audience.

One thing we had done was a lot of research of many different types of found footage horror films and most of them used the glitch effect. We started to do more research on the glitch effect and how we can introduce this into our production, fortunately, in the editing software that I used to edit the film, there was a TV Simulation effect, this was great to use as it gave us the same effect as the glitch effect and making the audience think that there was something wrong with our camera when filming. We thought that using this effect, that it would be a simple way to make the trailer look better and giving it more quality, attracting a wide range of audiences. We also used some faded shots at the start of our trailer, but as the trailer progressed, these fades were not necessary due to the increase of intensity of our trailer, where we started to use hard cut shots or implicate the intensity and also the horror feel. 

This editing technique shown above, was used as a very snappy way to change shots, and video footage. Making it seem as if something is faulty was a very efficient way of reaching to the audience and implying this is a high budget film.

Smudging the writing, again, making it look as if there is a fault, quick and meaningful way of setting a superior image for the film.

Evaluation Task One - Characters

Throughout our whole planning phase of our trailer, we realised that the relevance of the characters needed to have as much or as little camera time as possible, to ensure that we give the right effect and impact on the audience. We wanted to maximise the amount of characters that we were going to include in our film trailer to express the broad feeling. We introduced the characters in our project at around the same time, so the audience knows who the main protagonists are and by showing the glimpse of the antagonist at the end helps the audience identify the information and that they can also gain more information by watching the entire movie and that they will gain more of an interest from the trailer.

Going back to Propp’s narrative theory, this theory was a vital aspect to our production. In the trailer, we wanted to show the protagonists (heroes) first, although, the audience doesn’t find that our in our trailer, we tried to follow the introduction of characters to the helper and villain. The audience identifies Dan and I having the same importance throughout the trailer, due to us having the same amount of prevalence in our production, but later on in the trailer, there is the disappearance of Dan and more screen prevalence of myself, to increase the question raised by the audience, where did Dan go? When do we next see him? What happened to him?

Horror is a difficult genre to try and cooperate with the character introduction, we both has a mutual decision of making our horror production a found footage horror, where we see many point of view shots of the characters, Dan and I, giving the same amount of screen prevalence but also that it was easier to produce and also having the same effect on the audience as a conventional horror film. We see from the first shot, there is an introduction where Dan is explaining the setting of our trailer and myself filming him like it’s a documentary. Where you see in the next shot, that myself are trying to have a joke with Dan but he seems quite concerned and worried about the area we were in. We both introduced with dialogue where Dan was speaking to the camera and myself was speaking to Dan. To the audience may already imply that Dan and I might become victims of something as it is shown at the introduction of the trailer.

During the last scene of the trailer, being in a car down a country road, giving the effect that we are trying to escape from somewhere/something, another character is introduced, the antagonist. From an audience prospective, this gives the feeling or the question if it is either Dan or I. With having a bright light shining of the person, this has a cliff hanger effect that is introduced on the audience, once again, raising more questions and suspicion as the trailer ends. Dan and I wanted to give the audience this influence and want them to watch the film in order to find out who or what the person is.

In this shot, we can see Dan introducing the setting and explaining to the audience where it is based, also introducing Dan's character of Denzel 

This shot at the end of the film implements the cliff hanger we wanted to have on the audience as it shows a mysterious figure and want the audience to raise questions about the person and want them to watch the whole film. 

Evaluation Task One - Narrative

I felt as if the research and planning stage was the reason why our story made a lot of sense. Thanks to the detailed storyboard that Dan had prepared, we had a clear idea and thus we believed our understanding would also give the audience a clear idea of how we wanted the trailer to look and what sort of a storyline it was trying to portray, also keeping in mind on how much of an impact we wanted to put on the audience, giving them the fear factor.

In our trailer, we wanted to convoy and conform our horror genre as much as possible, this is why we wanted to add so many different dark and scary scenes. We also followed the conventions of the horror genre as we decided to follow the Todorov’s narrative structure to a certain extent. The only bit that couldn’t be identified was the initial equilibrium and we done this on purpose to make it less conventional thus it being different, but also I felt that having an initial equilibrium will negatively affect what we are trying to tell the audience as we wanted to show that the actors, Dan and I, are on a mission from the beginning of the trailer, to the end, thus there is no equilibrium that we are happy with. Despite this, we followed the middle step of Todorov’s narrative structure, but due to it being a trailer, there is no ending as we don’t show what happens to the actors, which is the whole point of a trailer, not to give away too much information and want the audience to watch the whole film, but we are also making this conventional in some ways.

In the trailer, we aim to be as conventional as we can and try to understand these conventions, and this is what the audience is going to expect from the trailer and from the initial genre and thus we must follow them in order for our trailer to be successful and also to meet the needs of our target audience. We decided the way in which we would differentiate ourselves to any other horror genre, this is by reducing and using less conventions to surprise the target audience and not to make our film become a typical horror/drama movie where the audience can predict what going to happen next. During our research and planning into the horror genre, there was a noticeable theory, that the majority of the horror movies/trailers followed Todorov’s narrative structure and so we knew the relevance of this. It also helped us save more time when producing the trailer as it gave us both an initial idea of how we were going to set up our final product.

The Narrative of the story is very simple, two students filmmakers, wanted to find out the truth about the haunted cemetery, taking a few torches and cameras with them to capture the evidence. Later finding out the rumours about the cemetery are real, ending up losing each other and disappearing. I believe we got that across quite well, as we have titles in the trailer stating the situations.

Screenshot shows the title from the trailer where we are giving information to the audience about the narrative, this could potentially attract students and young adults as the story is involving people their age and their position (e.g. at school)

Evaluation Task One - Title fonts and Styles

Titles and text is a vital part to the success our film trailer. Not only can text act as a piece of nonverbal dialogue but it also helps dictate the pace and also helps increase intensity in the trailer. This is why we decided to spread out the text, this is to have a bigger impact on the audience and also to increase the tension in the trailer, conforming to the horror conventions. I felt like that in our trailer, we did this well, this is because we used the right stereotypical conventions of a horror genre and what we needed to associate our film with. Through our research and planning, there was a noticeable change in the pace of the text in the genre, this is why we decided to include a lot of text to help increase the pace and also the intensity/fear it would have on the audience. One disadvantage to adding a lot of text is that the audience may not identify most of the importance piece of text that we used. We managed to get over this disadvantage by adding the title of the film “More Than Human” at the end of our trailer. This is because we learnt that people recognise and identify the titles as important text and that they also remember the start and the end of the trailers, this is why we gave this more prevalence.

Here is an example of some of the text that we included and the purposes of these pieces of texts are to dictate the pace of the trailer which is also accompanied by the sound as well. These titles were used to show a change in location as well. I felt as if these titles were a vital part to the success of the trailer and made it seem much longer than it actually was. This is because the constant changes in pace in such a short period of time makes it feel much longer