We understood that special effects was one of the main key
areas about making a successful horror trailer and how it helps to increase the
suspense, the effects help to increase the realism of the film. For example, we
studied the film/trailer of Grave Encounters, and studied the way at how they
used their special effects to enhance the realism and the impact of their film.
The effects they used were very minimal but had a huge impact on the
film/trailer, they used a glitch effect in the film, this is to give the
impression that something was wrong with the camera and that when text came up
in the trailer, it would have the same effect, glitching to enhance the effects
and impact on the audience. In our production, we didn’t want to overcomplicate
the trailer with various different special effects as we thought that it wouldn’t
have the same effect as it would do, so we decided to use minimal effects and
natural camera shots and locations to make it as effective as we can. We knew
this would be the best way on how to attract an audience.
One thing we had done was a lot of research of many
different types of found footage horror films and most of them used the glitch
effect. We started to do more research on the glitch effect and how we can
introduce this into our production, fortunately, in the editing software that I
used to edit the film, there was a TV Simulation effect, this was great to use
as it gave us the same effect as the glitch effect and making the audience
think that there was something wrong with our camera when filming. We thought
that using this effect, that it would be a simple way to make the trailer look
better and giving it more quality, attracting a wide range of audiences. We
also used some faded shots at the start of our trailer, but as the trailer
progressed, these fades were not necessary due to the increase of intensity of
our trailer, where we started to use hard cut shots or implicate the intensity
and also the horror feel.
This editing technique shown above, was used as a very snappy way to change shots, and video footage. Making
it seem as if something is faulty was a very efficient way of reaching to the
audience and implying this is a high budget film.
Smudging the writing, again, making it look as if there is a
fault, quick and meaningful way of setting a superior image for the film.
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