Titles and text is a vital part to the success our film
trailer. Not only can text act as a piece of nonverbal dialogue but it also
helps dictate the pace and also helps increase intensity in the trailer. This
is why we decided to spread out the text, this is to have a bigger impact on
the audience and also to increase the tension in the trailer, conforming to the
horror conventions. I felt like that in our trailer, we did this well, this is
because we used the right stereotypical conventions of a horror genre and what we
needed to associate our film with. Through our research and planning, there was
a noticeable change in the pace of the text in the genre, this is why we
decided to include a lot of text to help increase the pace and also the
intensity/fear it would have on the audience. One disadvantage to adding a lot
of text is that the audience may not identify most of the importance piece of
text that we used. We managed to get over this disadvantage by adding the title
of the film “More Than Human” at the end of our trailer. This is because we
learnt that people recognise and identify the titles as important text and that
they also remember the start and the end of the trailers, this is why we gave
this more prevalence.
Here is an example of some of the text that we included and
the purposes of these pieces of texts are to dictate the pace of the trailer
which is also accompanied by the sound as well. These titles were used to show
a change in location as well. I felt as if these titles were a vital part to
the success of the trailer and made it seem much longer than it actually was.
This is because the constant changes in pace in such a short period of time
makes it feel much longer
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