Hangover 2 Magazine Anaysis

This magazine front cover of the masthead “Entertainment weekly” is shown through the use of large, bold writing which is in the colour yellow. The colour yellow is used to connote and conform the emotion of happiness and general laughter, which is what we can see from the magazine cover, as the picture of the film, The Hangover Part 2, we can see that there is laughter and happiness, through the use of the characters smiling. Also, with the laughter and happiness, this implicates on the audience to have the same effect and is encouraged to be drawn into looking at the magazine cover or being encouraged to watch the film. Due to this magazine being a weekly release, this gives the suggestion that there is current information, meaning that the magazine is going to be lower in price, beating its fellow competitors.

Light, warm colours are shown on this poster, which connotes with the Masthead and the expressions on the actors faces. When linking the characters to the genre, which is comedy, we can see that their facial expressions give the mischievous, comical and commercial impressions which link to the films overall genre. Due to the characters being the main part of the magazine cover, the background is plain, this can connote to the audience and personally, it is enough to get their attention and get them interested about knowing what the film is about just from reading their magazine. As the characters are a trio, this can give us the impression that they all have the same prevalence but also that their all as important as each other, this tells the audience about their relationship with each other and that it connotes a good friendship between them all. Therefore, due to this, the audience would want to research what the trio’s friendship is like by looking for the answers within the magazine

The title of the film, Hangover 2, is presented in a recognisable but similar manner, this is due to the title being the official and main merchandise of the film, as this film is a sequel to the previous film, this also gives the magazine an official feel to the audience as it becomes more recognisable. Below the official title of the movie, we see the words in large white letters “Bad Boys”, this gives the impression to the audience that the trio are up to no good, which gives the impression of being comical, but also it connotes that the profile of the magazine and the film is more character based than written. The white writing of the words “Bad Boys” also stand out from the background, this is used to get the audience’s attention. With the words “Bad Boys”, there is hints below the written text as it gives away a slight part of the storyline as it shows what is partly included in the film. “Bad Boys” is a cliché, from the quote “Everyone loves a bad boy”, this is to reach out to the female target audience, meaning that women love a bad boy, and hence why there is a cliché. The differences in the text colours connotes the other adverts within the magazine, which the audience may or may not want to read as it doesn’t really have much prevalence as it is felt to be just a sub topic away from the main topic which is the Hangover 2. The strengths of the characters is shown not through verbal use but through the visual use, this is due to the large scale of the trio, advertising the film more.