Scream Magazine Analysis

Here we have an issue of scream magazine, this magazine connotes the horror genre, and hence the name “Scream”. We can see that there is a date which is down to the day, this can tell us that this magazine is a weekly release, also we can get the idea that it is a weekly release as the magazine is called “Entertainment weekly”. On the magazine, there is no price that is shown, this gives the audience the suggestion that there the magazine may be quite pricey, which connotes a sort of quality in writing. Due to the there being no we address for the magazine online, this means that the magazine’s “Entertainment Weekly” is not multimedia, this could mean that they want you to buy the magazine to find out what is inside the magazine. What I can see from this magazine, there is no tag line, this means that the central image is the main importance to try and engage the audience in the magazine and this is also to help promote the film, which in this case, is Scream 4. A technique that this magazine uses to attract the target audience is by using celebrity names (ones that are associated or connected with the film, Scream 4) and they use this technique to want the audience to buy their product and find out more about the film. The white writing of the masthead stands out from the background, attracting the attention of the audience and shows its importance on the page, this is because it is bigger and bolder than the surrounding writing on the page. Other articles are advertised above the masthead, these articles showcase the various different stories that would attract the target audience by showing the range of diversity that this magazine has, as the written texts are in different fonts, this is easier for the audience to gain different types of information from the magazine but also making the information more accessible.

The information from the main article is much bigger than the features and the other articles that are surrounding or above the main image. The texts that are surrounding the main image, for example, “Blood” and “Battle”, are associated with gore and horror, allowing the magazine to attract their target audience.

We can see that the magazine has a colour scheme, conforming to the horror stereotypes, which are white, black and red. The black shows darkness and fear as many people are scared of the dark, the black connotes darkness, giving the scary factor to the magazine. The red conforms blood and gore, which conforms to the typical horror stereotypes. We can see that the image heavily relates to its film, but the antagonist on the film is shown on the front of the magazine, this normally doesn’t happen but as the film is a part of a sequel and that the antagonist is taking on the same appearance than the ones in the previous films. Due to the familiar face/mask of the antagonist, the audience can provide their attention to that image from the well-known film franchise.