Man of Steel Poster analysis

This is the most recent Man of Steel poster. As we see from this poster, it draws the audience in as it is vibrant and eye catching. This is a huge selling point for people to come see the film. Firstly, we see from the poster a blurred background off the city. This promotes the fact that Superman (Henry Cavill) is 'flying' at an imense speed. This portrays supermans powers, being able to fly at very high speeds. This is very common in superhero films. We next see the superman logo tice in this poster, once on the front of supermans costime and then again in a more animated and complex style behind the Man of Steel title. This promotes that it is a superhero film, also that everyone knows the superman logo. It also helps people analyse that it is superman, just because of the movie title not including the words 'Superman'. This all represents the film as being an action/Sci-fi flim. We see a slight light on the top left of the poster, this could being the sun just to represent supermans powers of being able to fly or it could interpritate an alien invasion, which does happen later on in the film.

The title 'Man of Steel' is in a dark blend of silver and black, with a flare above the 'S'in Steel, this makes the title stand out and slightly eye catching, meaning that it will attract the target audience. The use of facial expression of superman infers that hes serious and determined to save people which is what the film poster wants the audience to infer and see which is what action films want to get across to the audience. The use of mise-en-scene the clothing of superman infers that he is superman as he is wearing a superman costume. The location of the film poster is a busy city this infers that there shall be crime which is whats included in a horror genre film within the film industry.

The Unique Selling Points - The USP of the film shows that superman is the protagonist, where everything is about him/what the story is based on. The title Man of Steel has a unique selling point as this can portray Superman as being made from steel. This portrays Superman that he is 'invinsible' and that he can defeat anything thats in his way. The famous colours of Blue and Red on his costume is also a unique selling point as you know straight away that its Superman, this brings in the target audience, of comic book fanatics to people who love watching action films.