Fast And Furious 6 Trailer Analysis

With a budget of $160 million and being released in 2013, Fast and Furious 6 became a very successful film, generating a net profit of $628 million. From the my previous research and from what I have learnt from it, that films only make a sequel if the previous film/films have been successful, in this case, the Fast and Furious franchise has become very popular and also very successful, generating a high amount of money. Film critics gave Fast and Furious 6 a rating of 7.2/10, which overall, is a very reasonable rating but also shows that the film is also very good and one to go and watch. Just like all of the previous films, Fast and Furious 6 is also classified as a thriller/action film but also does categorise into other sub-genres, which is common with all of the 5 Fast and Furious films previous to this one being analysed.

Straight away, an establishing shot is used where we see one of the actors, Dominic Toretto, house in the movie. Us, as the audience find this out when the quote “This is what $100 million buys” which is said by Dwayne “The Rock” Johnson, then there is a cut and we see there is a sex scene, this is used to attract the younger audiences, the use of an iconic childhood hero would be able to have the audience excited and would want to watch the film. Through the use of Todorov’s Theory, we can see that the audience has settled down. When Dwayne “The Rock” Johnson enters the scene and into the mind of the audience, it then becomes disruptive. Later on into the trailer, the scenery of London is set by an establishing shot, which is after conversation of Dominic and Dwayne Johnson, we can see that firstly, the camera is focused on the plane, which tells the audience that they’re flying away/out from somewhere. We then see shots of the Tower Bridge and Big Ben in the trailer, this gives the obvious impression to the audience that the scene/film is going to be set in London, England.

The Fast and Furious trailer, from what I have researched so far, is one of the longest, this is due to the constant high impact of action, which this coincides with the general genre of Thriller. In the trailer, there is a large amount of explosions as well as fast paced action such as car chases and gun shots, these types of scenes are to grab the attention of the audience, this would make the audience be drawn into the trailer and want to watch the film when it is finally released. The storyline in this trailer is introduced to the audience fully and allows them to have a good initial idea about what the full film is going to be about. Even with Dwayne Johnson narrating the storyline, in a personal opinion, it is hard to listen to it, this is due to being engulfed in the fast paced action that is in huge quantities, also that the narration doesn’t stop as soon as the non-diegetic sounds start. The fast and furious storyline stereotypically starts after the film distribution company’s names fade away as the trailer progresses. From my previous research analysing movie trailers, it is vitally important that the film industries/companies are places in the right place in the trailer, this is to have a better effect on the audience, even though they only last minimal seconds in the trailer, but also, this is used to allow the effect of the trailer to run smoothly.

The main antagonist in Fast and Furious 6 is Owen Shaw, but he is introduced and shown in the trailer in scenes where it is at night, this gives the audience the feeling that he is a mysterious, dangerous and sly. We get to see a lot more information about the Fast and Furious storyline, but from this trailer, we don’t learn much about what Dominic’s opposition is like, this gives the mystery to the film and wants us to watch the movie to see more action and gives us the feeling of wanting more. Personally, this trailer did give out a lot of information about what the film is about, but this have had an impact on the audience making them wanting to be engulfed in the full film, but some information, such as the character of Owen Shaw is left a mystery to retain the suspicion of the film.

There is a lot of different unique selling points that Fast and Furious portrays from its trailer. We were able to be introduced to the line-up of actors, but the main characters we see is Dwayne “The Rock” Johnson and Dominic, which give the audience that these two characters are the main protagonists in the movie. One reason why Dwayne Johnson is in the movie, I personally believe is that due to his successful career as a professional wrestler at WWE and being able to gain a huge fan base across the world and also his successful acting career, this draws in people from across the world to wanting to watch this film as they feel like they have a parasocial relationship with Dwayne Johnson. Another unique selling point that is portrayed in the Fast and Furious is that previously, they’ve has a very huge success with the other films that have been produced. Due to the film being a part of a sequel, the previous movies link in with Fast and Furious 6, so they’re trying to widen the fan base by including how good the previous films were and how successful they were too. In the previous Fast and Furious, a main character of Letty dies, but comes back to be found alive, adding that twist to the film, and showing why this film is also a Thriller as well as an action. Throughout the trailer, this gives the audience the impression that there is only one storyline but it’s ultimately followed by two or three sub storylines due to the amount that is going on.

Throughout the trailer, we see an enigma, who is within the character of Letty. This is due to the fact that we don’t see her much but she has been given a lot of prevalence in the Fast and Furious 6 trailer, this is due to that there are many different conversations that are revolved around her, also due to there being a close up/zoom shot of Letty in a black and white format gives the emphasis that she is or going to be an influential character in the movie. In the trailer, we do witness her a lot but we don’t hear her talk, meaning that I am able to enhance the type of enigma character when I start to produce my own trailer.

Ultimately, we see the last piece of information being the title of the film, which is Fast and Furious 6, but prior to this title we see at the end, the trailer ends with action as we see a car flip over and the is on fire, giving the exciting experience being allowed to carry on even when the trailer is over and shuns out of the action genre. Due to the action at the end plus the titles, this would get the attention of the audience and also re-enforces the target audience and also the fan base to go and watch this film. Furthermore, as the car scene at the end is prior to the titles, this becomes an importance to the audience as they’d be able to remember the car scene and the fire making them remember the titles even more. Fast and Furious 6 is a well-established movie within its genre, so in comparison to the titles, I personally believe there is less relevance from the movies they produced before. On the other hand, this does also tell me that if the titles are after an action packed scene, the audience would be able to remember them more.

Overall, I personally believe that this trailer has had its impact on the audience, resulting in its huge success and also due to the high quantities of information that is being perceived in the short 3 minute clip. While watching this trailer, it’s allowed me to think what type of content and how/where I am going to place the right content in my trailer and how it will make it more effective, depending on the genre of my choice. The trailer shows the initial storyline as it begins after the film institutions, which is an idea I am going to implicate in my own production. Fast and Furious sells its unique selling points in an interesting way as they’re all spread around within the trailer, but it also gives me the thoughts of where, in my own production, I would like to implicate my own unique selling points in the best possible way and how it would reach out to my target audience.